Let's examine the largest platforms in the current digital world and their impact on the sector. This will prepare the way for a more thorough investigation of how each platform performs. Basically, they do the following -
draw audiences and communities;
make use of interaction to encourage content engagement;
reward content, producers, & behaviors in their own economies;
make some types of content easier to access;
and present Livestream as a tool within their infrastructure.
Facebook, a platform driven by personal connection - Md Omar Faruq, omardgmark |
Instagram, a platform driven by images - Md Omar Faruq, omardgmark |
Twitter, an opinion-driven platform - Md Omar Faruq, omardgmark |
Tiktok, keeping up with the trends - Md Omar Faruq, omardgmark |
Linkedin, driven by professional connections - Md Omar Faruq, omardgmark |
Youtube, A platform driven by a mass audience - Md Omar Faruq, omardgmark |
Vimeo, a tool-driven platform - Md Omar Faruq, omardgmark |
Reddit, a community driven by knowledge - Md Omar Faruq, omardgmark |
The distinctions that this essay emphasizes already exist. However, each of these platforms seeks to entice users away from the competition: It's likely that the ultimate goal for any of them would be to mash all features together into one, huge, content platform - but that, of course, would be a mistake. TikTok increased its cap to 10 minutes, fighting for a piece of YouTube's viewer base. Because diverse people exist, various platforms also do. The platforms profit when users' interactions with and consumption of material are consistent with who they are as unique individuals.
Even though it may not be a complete summary, it does highlight the fact that each of these platforms has a unique personality, which challenges brands to shape content to appeal to those distinct personalities.
👇Subscribe and follow me on the below link to get connected with me on other social media platforms.
💬I talk about the Tech World, Digital Marketing, AI, Web3, NFT, etc.
0 Comments